I was asked by the good gents at Clearleft to create the graphics for 2007's dConstruct Conference, centered on User Experience. Being a user myself, and having experienced a variety of things in my life, both pleasant and unpleasant, I wholeheartedly agreed. Eventually, we settled upon the elaborate toaster seen on the bag, as well as its simpler cousin, on the shirt. For a while we considered actually building the toaster, revolutionizing the toast industry, but in the end we felt it might jeopardize one of the most time-honored duties of the butler, and decided to destroy the schematics. Progress is a double-edged sword.
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